Being self-employed takes a lot more than most people realize. If you want to become an entrepreneur, you want to know everything about your area of expertise, your products, and your customers, right? Then you’ll want to look at some of the key questions to ask yourself to avoid going into a business that is not your passion and to help ensure success in your company.
1. Do you have an idea that is big enough to sustain you and your employees for 5 years? This is what most of the self-employed have at the core of their business plans. You can check this by asking yourself, “What do I want to do for the next 5 years?” If it is not big enough, you might want to refocus your efforts and start a new venture.
2. Do you know the right people? As mentioned earlier, you’ll want to find the right people to partner up with, and be sure that they are experienced and have the right mindset. This means you’ll want to talk to those people who have a passion for your particular business and know how to go get it. You’ll want to make sure they have experienced, and know the market. Not only that, but you want to be sure that they know what you do, how you do it, and how they are going to market your business. This is how you keep your business thriving. You want to make sure that your partners have been in business before, and know what they are doing. If they don’t, you may want to be careful!
3. Do you know what problems your company can solve? This is an easy part. Just think of all the problems you could solve with your business. Also, you want to make sure that you are solving real problems, not just finding a good way to make money. For example, if your business is creating an online magazine, you don’t want to make it a directory of beauty salons or hotels or anything like that. Just make it a magazine about people, and how they run their business. If you can’t solve any problems, you might want to re-think your business idea.
As you can see, a lot of what we consider to be problems are really just ideas! Let’s take a look at the next part of your plan, your marketing plan.
Your marketing plan is not only for the clients. Your marketing plan is a document that you, as the owner, send to your clients. Again, it is the basic document that spells out how you are going to market your business. To send it you will want to write an email like the one below, or even a series of emails to your clients.
I have been working with my company for just under 2 years now. I wanted to let you know that we have come a very long way in just under 2 years. I am really proud of the progress that we have made and look forward to more success for all of us.
In particular, I am proud of the way that we have developed our website. It is easy to navigate, accurate, and provides enough info for your clients to get a grasp on how we operate. It also allows you to set up your own marketing material such as flyers, business cards, banners, etc.
Last but not least, I wanted to mention our mobile website. I should point out that our clients all receive mobile-friendly versions of our website. I wanted to share with you a brief history of why we do what we do.
* In a large company where resources are limited, it is advantageous to outsource tasks. This is where you would be able to outsource your marketing. This saves you money and allows you to focus on your core business.
* Mobile websites are a great way to promote your business and attract clients without investing money in an office.
* Creating a website without coding is like going to a catalog and placing an ad. You might get results but it is time-consuming and not terribly creative.
* In our environment, content marketing is most definitely content marketing. We find ways to get our messages across.
So, how do you generate a website? It is important to think of it as building a house. In this analogy, the website is the framing and design. The content is the offered content. The images are the pictures. The links are the frame, brackets, and keyholes. And the widgets are the bricks and mortar. In our case, we are framing the content and designing the website with the bricks and mortar. Once we have framed the content, we can then design the website with the links. In this way, we can greatly simplify our marketing efforts. Think of it as building a house in a way that requires minimal effort.
Let’s say we have a specific plan for a large, uniform white house. Now we would design the framing, keyholes, and windows in a similar manner to our business. We would only need to frame the sills, molding, and trim. And we would only order molding and trim for the sills. Once we had the frame, we could order the trim for the sills. Then we would have the house. We would have to do some painting to make it look nicer, but it would be functional. And we would have to hang a picture on the wall, but we would do that later. So, our content marketing strategy works for business and website building.